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Everything we do today results in data. CFOs, board members, and managers in the financial industry need to maintain a firm grasp of their current and past performance to develop more precise predictions to make data-driven decisions.

The key to effectively using BI for financial markets starts with asking the right questions to pinpoint valuable data points to help you take actionable steps.

Business intelligence (BI) offers end-users the ability to collect operational and financial information across the entire organization. The CFO can access this information through data visualizations that allow a more intuitive view of the whole business.

The use of BI can pinpoint exact information to develop what questions need to be addressed. BI provides a roadmap for you to see the larger picture or more granular details, allowing you to concentrate on asking the right questions. There may be questions about decreased sales or shrinking profit margins. From there, everyone in the organization can pinpoint data for actionable insights that propel business growth and solve current pain points.

If you manually sift through large amounts of numeric data or use a combination of analytics and spreadsheets to assess information, you may not efficiently identify various financial or economic patterns. Additionally, when you are manually manipulating data in any way, it leaves room for human error.

With data visualization and interactive BI dashboards, recognizing data trends and patterns becomes much easier.


How Data Visualization Brings Your Numbers to Life:

  • Visualizing the data can be processed more quickly by your brain
  • More easily show trends, patterns, and abnormalities
  • Reveal insights that you might miss by just looking at the raw numbers
  • Turns financial data into actionable insight

Interactive dashboards are an important component of a finance BI solution. BI and analytics solutions can make the numbers come to life and give you an easy way to evaluate your financial health.

Financial Dashboard Examples

Your dashboard can be customized for the aspects that you need to concentrate on most. Set up your dashboard so you always have access to your gross profit margin or net profit margin at a glance. You might want to see your burn rate on your dashboard or include information on your accounts receivable turnover.

Income Statement Dashboard

Analyze large volumes of data, visualize year-over-year comparisons, and find growth patterns with an Income Statement Dashboard.

Financial Comparison

A financial comparison dashboard allows you to uncover market volatility. You can track trends in the industry and identify the problems in your own organization, as well as the strengths.

Wealth Management

This type of dashboard would consist of things like your portfolio, wealth scorecard, asset management tools, and credit history tools.

Financial Risk Management

A financial risk management dashboard provides tools to help organizations meet regulatory needs, plan budgets, and analyze risks in the market.


Wyn Enterprise Sales Analysis Dashboard

Profit and Loss

Profit and loss dashboards might include general bookkeeping or ledgers, balance sheets, annual and monthly earning reports, and budget estimates.



Wyn Enterprise Finance Dashboard - Sector-Performance-Portfolio

Investment Portfolio Analysis

Your investment portfolio analysis dashboard determines financial objectives and investment durations monitors the performance of investments to build and monitors a diversified portfolio.

Data Visualization Tells the Story Behind Data

Business intelligence helps to quickly tell the story of what’s happening in your business at a glance. It can help you manage your business, spot warning signs before they become problems, and find areas you can accelerate your growth.

Ultimately, data visualization is a form of storytelling  Visualizing your data can showcase correlations that might get lost in the numbers.

Understand the Story Behind Your Data

Provide your team with a unified, enterprise-level, self-service data analysis and decision support platform. Wyn Enterprise is a web-based BI and data analytics platform that provides greater insight into your data.

Wyn offers built-in tools for report and dashboard creation, data governance, security integration, embedded BI, automated document distribution, and a business-user friendly interface for self-service business intelligence.

Wyn's easy-to-use designers allow non-technical business users to build interactive dashboards with drill-down and cross-filter functionality quickly.

Users can independently create ad-hoc reports to visualize data and obtain meaningful insights from their reports.

About the author

Laurie Smith

Laurie A. Smith is the Product Marketing Manager for Wyn Enterprise. She managed content development at GrapeCity's Developer Tools Division before moving to the Wyn Enterprise Business Intelligence Team. Laurie holds an MFA in Film and Digital Media Production from Chatham University, an MBA & a Master's Degree in Journalism and Mass Communications from Point Park University in Pittsburgh, PA.

In addition to working in technology, she also loves beekeeping, the horror movie genre, and carefully cultivating sunflowers. Reach out to her at or find her on LinkedIn.
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